Research and Teaching

Focus Areas

Ian C. Woodward's research, teaching and program direction work focuses on four key areas of leadership and executive development integrating strategic leadership, high performance leadership and self-aware leadership.

  • Leadership Communication: including impactful leadership presence and leadership messaging techniques; the model of  Communication Intelligence for effective communication; and understanding different psychological communication preference styles.  Other communication teaching and research work includes topics of intergenerational communication; cross-cultural communication, and virtual team communication.

  • Strategic Thinking and Leadership: including the concept of "leadership altitudes" and the development with his co-authors of the Phoenix Encounter Method to create a wider range of strategic options for organizational transformation as well as take advantage of firestorm disruption through radical ideation.

    • Leadership Development through the Arts: including live leadership immersion experiences using classical music, orchestral musicians, and conductor to explore principles of high performance organizations and teams; aligning vision, strategy and execution; inclusive collaboration, effective leadership communication and shared purpose and passion to deliver exceptional performance. See for example, Metropolitan Festival Orchestra in Singapore; and Le Concert de la Loge in France.

    Other Leadership and Communication Research

    Books include:

    • Woodward, I.C., Padmanabhan, V., Hasija, S. Charan, R. (2020 forthcoming) The  Phoenix Encounter Method – Lead like Your Business is on Fire!, McGraw Hill.Woodward, I.C., Shaffakat, S., & Dominé, V. H. (2019). Exploring Drivers and Blockers for Insightfully Aware Leadership Development. Palgrave Macmillan

    • Woodward, I.C. (2018). Understanding Communication Preference Styles Guidebook (Revised ed.). Maestro Communication, Sydney.

    • Asian Development Bank (2008) Handbook on Public Private Partnerships. Manila: ADB PSN 071 107 (Contributing Author).

    • Woodward, I.C. (2004) Autogas and Public Policy – A Guidebook for Advocacy and Lobbying. Paris: World LPG Association.

    Book Chapters include:

    • Woodward, I.C., & Shaffakat, S. (2020). Innovation, Leadership and Communication Intelligence. In N. Pfeffermann (Ed.), New Leadership in Strategy and Communication. Springer International Publishing.

    • Woodward, I.C., & Shaffakat, S. (2017). Innovation, Leadership and Communication Intelligence. In N. Pfeffermann & L. Mortara (Eds.), Strategy and Communication for Innovation (3rd ed.). Chapter 15, pp. 245 – 264. Springer International Publishing.

    • Woodward, I.C. & More, E.A. (2013) “Communication in the GFC - Leadership Communication at the Edge” in Fresh Thoughts in Sustainable Leadership, G. Avery (Ed) Tilde University Press.

    • Woodward, I.C. “Australian Energy Markets and Regulation” in Asia-Pacific Partnership (2008), First Information Report on Energy Regulation, Markets and Clean Energy Initiatives in APP Countries (Australia, Canada, China, Japan, India, Korea and the United States). Canberra: Government of Australia.

    Academic Journal Articles and Research Papers include:

    • Woodward, I.C., & Vongswasdi, P. (2017). More that unites than divides: intergenerational communication preferences in the workplace. Communication Research and Practice, 1–28.

    • Woodward, I.C., More, E.A and Van Der Heyden, L.  (2016) “INVOLVE: The Foundation for Fair Process Leadership Communication”, INSEAD Faculty and Research Working Paper (2016/17/OBH/TOM/EFE).

    • Woodward, I.C. & Shaffakat, S. (2016) “Understanding Values for Insightfully Aware Leadership”, INSEAD Faculty and Research Working Paper (2014/46/OBH). New Edition of Paper is (2016/05/OB).

    • Woodward, I.C., Vongswasdi, P. & More, E.A. (2015) “Intergenerational Diversity at Work: A Systematic review of the Research”, INSEAD Faculty and Research Working Paper (2015/48/OB).

    • Woodward, I.C. & More, E.A. (2010) “Leadership Communication at the Edge”. Australian Journal of Communication, May Vol. 37(1): 111-13

    • Beechler, S. & Woodward, I.C. (2009) “The Global War for Talent”.  Journal of International Management, Vol. 15(3): 273-285.

    Ian C. Woodward


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